Are you offering Digital and Social Media Marketing services to your clients?
Are you seeking to build competence in digital and social media marketing yourself and in your business?
Do you want to work as a social media manager but do not know where to learn without breaking the bank?
In a season where everyone is a user and consumer of social media, getting certified is a great way to enhance your knowledge, build your credibility and market your competence to others. Especially in some parts of the world, your certifications and exams are a great way to stand out from the crowd of wannabe professionals out there.
Managing your own personal Facebook and Instagram handles may not necessarily qualify you to manage or be responsible for results. Potential Employees and customers want more than your say so, they want to see results – either that you have done it before or more importantly, you have had a formal and practical education about your area of expertise.
Being a Certified professional is a great way differentiate yourself from your competitors and to land your next job, client and project. Coupled with the challenge of understanding the fundamentals of marketing, marketers are in fact struggling to keep up as marketing technology, techniques, tools and landscape evolves by the day.
Notwithstanding these, businesses expect modern-day digital marketers to be competent in a host of skills, including analytics, copy writing, creative direction, sales, digital media, and more. This requires a significant investment of time and effort in building yourself up.
Scouring the net, we’ve compiled an uber-powerful list of organizations and websites where you can learn online, what you will require and the certifications they offer.
- Google Courses, Exams and Certifications
- YouTube Courses, Exams and Certifications
- Facebook Courses, Exams and Certifications
- Bing Courses, Exams and Certifications
- Twitter Flight School, Courses, Exams and Certifications
- Chartered Institute of Marketing (CIM) Digital Professional courses
- HootSuite Courses, Exams and Certifications
- MarketMotive Online Training, Courses, Exams and Certifications
- DigitalMarketer Certified Content Marketing Specialist
- HubSpot Inbound Marketing Certification
- Digital Marketing Institute Diploma Courses
- Content Marketing Institute Courses and Certification
- CopyBlogger Content Marketing Certification
- Simplilearn Digital Marketing Courses
- Online Marketing Institute Courses and Certification
- Shaw Academy
- American Marketing Associaion (AMA) Certified Professional Marketer
- Google Adwords Certifications:
Since a lot of people spend their time on Google and YouTube, brandishing a certification by Google is a big deal. Google launched Academy for Ads to reposition its content for the mobile-first generation and to consolidate all its learning platforms – the Google Partners portal for agencies, Online guide for Google best practices, Google Analytics Academy, Google Primer App, Google Digital Academy and Google Digital Garage in one place.
Google created its learning and certification platforms to help marketing professionals and entrepreneurs understand the opportunities, tools and techniques of using the various advertising opportunities available via its platforms– majorly search, display advertising, mobile, video, shopping and analytics. Once certified, Google not only certifies you, it also confers on your organization a transferable status – Google Partners.
To become Google AdWords certified, you must pass the Google AdWords Fundamentals exam plus an additional exam on search, mobile, display, shopping, or video advertising based on a specialization of your preference. Google then awards you the certification based on the specialization you had chosen.
Google also offers certification exams for individuals to become Analytics certified. The curriculum not only convers its Google Analytics tool, it offers insight into the general fundamentals of Analytics. You can become Analytics certified by taking the free Google Analytics exam. If you do not pass, you can re-take it again in seven days.
You can head on to Academy for Ads for a lot more details.
- Facebook Blueprint Certifications
Facebook Blueprint – free online course
Facebook Blueprint live – free (only by invitation)
Facebook Blueprint Certified Marketing Professional – about $50
Facebook launched Facebook Blueprint to educate and empower people interested in exploring its business tools and features. Facebook Blueprint is composed of its eLearning, Facebook Certification and Live trainings. The initiative is aimed at helping digital advertisers to create effective ad campaigns on Facebook, Facebook Messenger and Instagram social media platforms. Blueprint has three formats;
Facebook Blueprint e-learning: Online website containing several learning topics you can take at your pace. Certificates are generated per learning module
Facebook Blueprint Live – This is a free, invite-only, hands-on, lively and interactive session designed for agencies, hosted and facilitated by Facebook. The workshop has held across major cities across the world including Amsterdam, Cape Town, Dubai, Hamburg, Nairobi, Johannesburg, London, Lagos, Los Angeles, Milan, Paris, Rome and Singapore.
Facebook Blueprint Certified Marketing Professional – Yes this is clearly tougher than the previous two and it is designed for professional marketing personnel. Interested users are expected to start the program by taking the basic Facebook Advertising Core competency exam and another exam in their preferred competence area; Facebook Certified Planning Professional and Facebook Certified Buying Professional are the two credentials that can be awarded to participants. The former is awarded to seasoned digital advertisers who have mastered how to plan successful Facebook advertising campaigns while the latter is targeted at professional digital advertisers who are skilled at creating and buying Facebook advertising for maximum campaign impact.
You can get started by choosing your path here.
- YouTube Courses, Exams and Certifications
Firstly, YouTube (Creator’s Academy) Certification is not open to direct enrollment.
The YouTube Certified (beta) training program offers opportunities for professionals to learn best practices for creating, promoting videos as well as best practices for using and monetizing YouTube. It focuses on helping creators find success on YouTube through online and in-person events.
It is presently focused on employees of companies with a presence on YouTube or active in media content production (e.g. music labels, press and advertising agencies as well as media and video production companies). The nominations and events are usually managed by a YouTube Partner Manager for the region or country.
There is usually an application process that is vetted by the YouTube team. After this comes the online or off-line learning period as well as taking the partner examinations. Once you pass, you get certified as an individual. If a company has 3+ Certified employees or 25% of all full-time employees are Certified, then the company can apply to become YouTube Certified and be listed in the YouTube Certified Partner Directory.
You can learn more here: YouTube Certified program overview of reach out to a local partner.
- Bing Ads Certification:
With Bing Search Network covering Bing Search Engine, Windows 10, Cortana and Office across devices, Bing shouldn’t be ignored. It also includes exclusive publisher partnerships like AOL, The Wall Street Journal, Gumtree, InfoSpace and others.
The Bing Ads Certification. It’s a free course which shares everything you need to know to become a Bing Ads Accredited Professional. The self-paced PPC Advertising course takes you through the fundamentals of search engine marketing, managing and optimizing budget and campaigns. Once you’re satisfied you understand the fundamentals in the study guide, you can take the accreditation exam.
Once you are certified, you will receive an official badge, placement in the Bing Ads Pro directory, and a certificate.
- Get Certified for Twitter with Twitter Flight School
Location: Online; Cost: free; Certificate: yes
Twitter Flight School was first launched as a closed programme for clients and agency marketers seeking to using Twitter actively for their businesses and clients. The programme was later made open to advertisers around the world in 16 languages. The Flight School curriculum is designed with exclusive consumer insights, research, product tutorials, and examples. It contains everything required to make use of Twitter tools and bespoke platforms to engage their customers.
Once you are done, you will be able to design, launch, and manage innovative Twitter campaigns to achieve goals ranging from awareness generation to sales. The programme also allows you access to badges and certificates to show off to friends, competitors and prospective client or employers on LinkedIn.
- Chartered Institute of Marketing (CIM)
To the uninitiated, Chartered Institute of Marketing (CIM) is the world’s largest community of marketers that provides learning and support to marketing professionals across marketing, sale and brand development.
Though a United Kingdom-based professional body, its marketing certifications are well recognized globally. THE CIM offers its certified members and students well-rounded training and qualifications in Marketing as well as opportunities for continuous professional development. As a part of its program to help marketers get started in digital, and to quickly begin to integrate digital into how they work, the course pathway on Digital was introduced – Digital Diploma in Professional Marketing which is a level 6 intermediate course modules covering Digital Strategy, Driving Digital Experience and Mastering Digital Channels.
The programme awards certificate on each module and the Digital diploma on completion of the three. You can learn more about it here.
- HootSuite Certification
Hootsuite is one of the most popular social media management platforms in the world and they have done well to create learning opportunities for people interested in building and upgrading their social media marketing competence. A certificate form Hootsuite not only shows you are conversant with one of the most popular social media management tools in the world, it also means you are conversant with real-time communications enough to be employed as a social media manager to represent brands in the ever-changing social media landscape.
As with other platforms, they have both the free and paid online course and certifications.
The Hootsuite Platform Training is a free course designed to help you master the features and functionalities of the Hootsuite Dashboard. The Social Marketing Training goes a little further to broaden your social media skills by teaching you how to grow, manage and engage with followers online to deliver relevant business results.
If you have already mastered the elementary stuff and want to learn more advanced strategies to grow and leverage digital across your organization, the Advanced Social Strategy Training and Certification is what you need. This course and certification is delivered and awarded in partnership with Syracuse University’s Newhouse School. Hootsuite also has a bespoke Social for Health Care Training & Certification which focuses on providing a continuing medical education course for Media training for Healthcare professionals. The training comes with a CME certification from Mayo Clinic
- Market Motive’s Digital Marketing Courses
Started in 2007, Market Motive is a pioneer in online digital marketing training and education. It was founded by Michael Stebbins, John Marshall and Avinash Kaushik, Market motive was bought over by Simplilearn in 2005. It however still operates independently as a business.
Market Motive courses and certifications provide authoritative cross training in SEO, web analytics, social media marketing, conversion optimization, mobile marketing, PPC advertising, and content marketing. The curriculum is constantly being updated and had gathered thoroughbred experts to handle the subject matter.
Market Motive’s structured curriculum is trusted by enterprises and licensed by universities worldwide. Market Motive’s courses and certification provide authoritative cross training in Search Engine Optimization (SEO), Web Analytics, Social Media Marketing, Conversion Optimization, Mobile Marketing, Pay-Per-Click (PPC) Advertising, Content Marketing and Google Adwords Certification courses.
- Digital Marketer Certification and Specialist Courses
DigitalMarketer runs as both a community and as an educational resource. Formidable for producing great content and owning great platforms, the platform offers both certification opportunities and an opportunity to be a member of DigitalMarketer Lab. You can request to be a member here.
Some of the certifications include eCommerce Marketing Mastery, Paid Traffic Mastery , Conversion Funnel Mastery, Content Marketing Mastery , Optimization & Testing Mastery , Social & Community Mastery , Search Marketing Mastery , Community Management Mastery , Copywriting Mastery , Email Marketing Mastery and Analytics & Data Mastery.
There is also an enterprise portal – DigitalMarketerHQ where as a founder or entrepreneur, you can purchase training for your team members.
The courses are not free and is like any standard international examination; the lessons and the examination. You can retake the exam three times after which you will need to re-take the course and take it again at no additional charge. Once you pass, you will receive a badge and certificate for your area of study as a specialist.
- HubSpot Inbound Marketing Certification
Hubspot is a leading pioneer of Inbound marketing which is designed around the philosophy of attracting your consumers to your website and products without being salesy. Inbound marketing helps you attract customers with content designed to attract qualified prospects, convert them into leads and customers, and they have training and certifications to help you develop this competence.
The Hubspot Inbound Marketing Certificate is free and eligible to everyone. The HubSpot Inbound Marketing Certification will help students demonstrate knowledge of attracting visitors, converting leads, delighting customers. HubSpot offers other several certifications which include Content Marketing Certification, Inbound Sales Certification, Inbound Sales Certification, Sales Enablement Certification, Email Marketing Certification, HubSpot Sales Software Certification, Growth-Driven Design Certification and a specific one designed for its marketing platform users HubSpot Marketing Software Certification.
- Digital Marketing Institute Diploma Courses
With a track record of graduating over 18,000 students globally and across about 115 countries, Digital Marketing Institute is one of the most recognized certificates offering Certified Digital Marketing Course which awards Professional Diploma , Postgraduate Diploma and Masters levels in Digital Marketing.
In addition to these, they also have specialist courses which address specific areas;
The courses are run both via online and offline training programmes across several countries off-line through their learning partners.
You can find one in your country here
- Copyblogger Certified Content Marketer
The Copyblogger Certified Content Marketer program is a part of the Copyblogger Authority membership programme. Authority is an online community of content marketers who encourage one another, answer questions, share ideas, solve problems — together. Once you join as a paid member, you have access to weekly educational sessions, access to more than 300 hours of online marketing,
Monthly Q&A sessions with Rainmaker Digital staff, a private interactive forum to network with others, exclusive discounts on the tools, the opportunity to qualify as a Copyblogger Certified Content Marketer (that is after payment for the course and going through the training).
Once you have completed the training course, you become certified by submitting samples of the content you have worked on. You however retain your membership if you remain a member of the Authority community.
- Simplilearn’s Full Stack Digital Marketer Masters Program
Simplilearn’s Digital Marketing Masters Programme is designed to prepare you for a full spectrum digital marketing career. The programme is a stacked package consisting of 9 independent courses offered by Simplilearn which leads to a Masters Program certificate from Simplilearn.
The Masters Program begins with a foundational Digital Marketing Certified Associate course, which provides the fundamental foundation for understanding digital marketing. Learners then progress along the path, picking up advanced skills in web analytics, paid marketing, SEO, social media, required by every digital marketing professional. Elective offerings in Content Marketing, Email Marketing, Conversion Optimization & Mobile Marketing give you the flexibility to master additional knowledge areas as needed.
- Online Marketing Institute Certification
Online Marketing Institute is one of the oldest platforms disseminating the knowledge of digital marketing
Level 1: Essentials and Strategy
Develop broad knowledge across key pillars of digital marketing. Perfect for anyone new to digital as well as businesses seeking to enhance their capabilities Social Media Marketing Certification , Facebook Fundamentals Certification , Digital Marketing Fundamentals Certification , Content Marketing Certification , Introduction to Blogging Certification .
Level 2: Integration and Execution Boost your career and drive business growth by gaining deeper knowledge in specific digital marketing subject areas.
Analytics Certification , Mobile Marketing Certification , Social Media Marketing Certification , Demand Generation Certification , SEO Certification , Web Usability Certification , Web Analytics Certification , Email Marketing Certification
- Data & Marketing Association courses
The Data & Marketing Association (formerly the Direct Marketing Association) is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing and has built a community around this.
The DMA Certified Marketing Professional is its flagship certification programme and has other certificate courses include Digital Marketing Certificate , Omnichannel Marketing Certificate , Journey Mapping Certificate , CRM & Attribution Certificate , Marketing Analytics and Content Marketing Certificate
- Digital Vidya
Digital Vidya is a digital marketing training company based in New Delhi, India but with students and graduates across the world. The company trains Microsoft, Facebook and Google’s partners in India, and partners with the Indian government in support of the skills certification and testing program.
- Shaw Academy
Shaw Academy is an online education organization based in Dublin, Ireland. Founded in 2013, Shaw Academy provides live, interactive online courses in a wide range of subjects including photography, financial trading, nutrition, and digital marketing.
- AMA Certified Professional Marketer
The American Marketing Association offers a Certified Professional Marketer program. To be eligible to take this exam, you must have a bachelor’s degree and four years of professional marketing experience, or a master’s degree and two years of professional marketing experience. Once you have applied for this program, you will have 90 days to study the materials and pass the exam. The certification is not free and requires some proper time to prepare for the exams. The certifications include: PCM®, Digital Marketing , PCM®, Content Marketing , PCM®, Marketing Management
If you like to browse, sort and find your own path in your spare time and learn without the confines of a certification, diploma of degrees there are a barrage of courses and training on Lynda and Udemy . Of course, this isn’t a structured course and doesn’t result in a certification, but you are sure to get value for your time.