The telecommunications battle in the Nigerian market is about to take a very interesting turn. In a smart a telco battle is about to take on a new turn as MTN releases the advert launching its youth-centric product, MTN Pulse.
MTN Customers can easily migrate by simply texting 406 to 131 or Dial *406*1#. While other brands such as Etisalat and Airtel have directly challenged the brand by including heavy and direct comparative advertising innuendos into its adverts, the brand leader (MTN Nigeria control a huge chunk of the telco market in Nigeria) has continued to focus on the promotion of its products and regulatory challenges without directly fighting back. The advert features Musician and Entertainment maestro, Falz the bahd guy integrating his comic ascent into the message delivery. ‘
What do you think?
One from Etisalat;
And another from Airtel;