Hotels NG, one of Nigeria’s leading online booking hotels have released an infographic providing insights into how Nigerians book hotels in the country.
While Mark Essien, the founder has once shared a blog post last April about the initial proposal he had sent to Rocket Internet (who now run a major competitor, Jovago – now Jumia Travel) when looking for funding to grow the business. The company is way past that stage now. The company increase in leaps and bounds, attracting the interest of investors and are gradually extending its tentacles nationwide.
The How Nigerians Are Booking Hotels Report provides a previously not-so-public insight into how Nigerians book hotels across the country. The report contains a half year review of bookings via the online booking platform between January and June 2016. Though I believe the second quarter of the year will pack a greater punch in terms of how people travel across the country. This will by no means serve as a foundation to explore new ideas and opportunities for the business Travel and Tourism industry.
For good measure, the HotelsNG report came as a nice infographic.