In a bid to boost its Enterprise and SME services, Etisalat Nigeria has launched its own branded SME Community SME Arena.
The SME Arena is designed to build a community to help and support small & medium-sized businesses in Nigeria through peer networking, profitability and brand awareness through. It is build around three core areas;
1. Community: Get Social with one’s business. Under the Community feature, vendors have access to targeted social networks and both vendors and users are empowered via direct interaction with each other.
2. Marketplace: SME merchants can open a store and sell their products on the online marketplace.
3. Directory: The Directory allows business to be listed on SME Arena for free. This feature helps SMEs expand their client base and gain increased awareness for their businesses.
Branded marketplaces are becoming the big deal as Etisalat’s major competitor, MTN had previously launched a similar platform, The Marketplace targeting the same demographic